(PLACERVILLE, CA) – El Dorado County officials placed a renewed emphasis on economic development
this week with the unveiling of a new website, promotional video and demographic information to help retain
and grow existing businesses and attract new companies to the County.
“The new campaign, Elevate to El Dorado, showcases the unique attributes, culture and lifestyle that have
embodied the County since the Gold Rush, but with a current approach to attract the level of business that will
sustain the growth of both the needs for and levels of County services,” said Chief Administrator, Don Ashton.
The three components are the first in what will be a dynamic, nimble approach to attracting new business and
assisting current business owners that will be developed over the course of the next year.
“We are well aware that companies have many locations to consider right here in Northern California,” said
Tiffany Schmid, Principal Analyst with the County.. “We’ve needed to take a bolder approach to developing
and marketing messages that keep El Dorado County in the competitive mix. Elevate to El Dorado is one
element of our County’s strategic plan to make it more desirable and easier to do business here.”
The website is engaging, easily navigable and filled with valuable information including an interactive map of
the five major business parks in the County, a site selection tool to help prospective business owners get
information about commercial property, links to local partners, a calendar of upcoming economic development
events and meetings, demographics, and more. It can be found at www.elevatetoeldorado.com
The promotional video is a stunning, fast-paced piece that encourages people to “stay a while” and experience
the treasures of El Dorado County, giving a nod to our past and letting prospective decision makers know we’re
prepared for the future. The video can be found on the bottom of the website.
Finally, the County commissioned the first in-depth demographic study since 2010. Conducted by the Center
for Economic Development at California State University, Chico, the study provides data that can be applied to
grant writing, market analysis, community promotion, business planning, and community planning. It can be
found here: http://www.elevatetoeldorado.com/reports-studies-1
“Taken together, these elements represent a part of our overall commitment to better position El Dorado County
for a prosperous future,” said Ashton.
Providing safe, healthy and vibrant communities; respecting our natural resources and historical heritage.